Nike Training
Creative concept, art direction and design for Nike Training’s spring training & membership drive in social. Work complketed on behalf of AKQA.
The Challenge:
Inspire and invigorate our global community of athletes* going into a Fall/ Winter period.
The Insight:
There are different sub cultures around the time of day that you like to train, and they each have subtle but unique needs.
The Idea:
Foster the subculture around each time; challenge the community to identify their time, challenge them to perform an amazing feat within their chosen environment and fuel the competition with tailored inspiration and utility from pro-athletes and trainers.
Work spanned film and still photography, featuring Nike sponsored athletes and pro-trainers as well as active and regular audience engagement and elevation.
