Nike Training

Creative concept and design for Nike Training in social.

The Challenge:
Inspire a global community of athletes* to improve how they train.

The Insight:
This audience is competitive. They want to learn from the best. At the same time only Nike can deliver the athletic credentials that they seek: making this the only channel for an athlete* who is serious about training.

The Idea:
Provide the community with VIP access to Nike pro-athlete training insights and utility.