Pandora
Art direction, design and concept development for Pandora on behalf of Swift.
The Challenge:
With an overabundance of album cover art and artist PR portraits, the identities of music streaming services tend to blur, creating a sea of sameness in social.
The Idea:
Create a richer & fuller music experience by connecting listeners to artists (not just the music.)
Work concepted & created for digital & social, spanning artist-centric interviews, album releases, festival & event coverage and brand-centric promotions.
