SweeTARTS

Digital and social assets art directed and designed for SweeTARTS on behalf of Swift.

The Challenge:
Change the brand perception of SweeTARTS as a nostalgic kid's filler candy.

The Idea:
Position SweeTARTS as a candy-obsessed misfit brand fearlessly pursuing it’s passion.

Work concepted and produced spanned film, still photography, animation and illustration.

Content ran the gamut of product offerings, cultural conversations, sponsored events and adorable miniature gummy dinner parties.